DOGE up 17% as Watford FC and Dionne Warwick join the Doge Army

Dogecoin will appear on the shirt sleeves of the Watford football team, while soul legend Dionne Warwick will headline the Dogepalooza festival

Last week saw many of the major cryptocurrencies post green weekly candles for the fourth week in a row, and Dogecoin was no exception, managing gains of 40% in the last seven days. However, while many coins fell in price over the weekend, DOGE bucked the trend by continuing to rise. It is currently up 17% in the last 24 hours.

The recent rally from the meme coin was likely buoyed by two very different and perhaps somewhat surprising endorsements over the weekend.

It was revealed on Saturday that English football club Watford would wear the Dogecoin icon on their sleeve for the 2021-22 season. The Athletic reported that the £700,000 deal was part of a collaboration with the club’s main shirt sponsor, sport betting and crypto casino site Stake.com.

Crypto projects getting involved in sport sponsorship is nothing new, with Dogecoin’s sporting appearance following the likes of FTX, which sponsored basketball team Miami Heat and Major League Baseball, and Crypto.com, which sponsored National Hockey League team Montreal Canadiens and Formula 1.

Dogecoin is turning heads in the world of music as well as sport though. It was also announced last weekend that soul legend Dionne Warwick would be headlining the first-ever Dogepalooza.

Set to take place in Sugar Land, Texas on 9 October this year, Dogepalooza is “an authentic community driven Dogecoin Festival”, according to its website, and will include live entertainment, food and drink, vendors, charities and Dogecoin-themed merchandise and educational content. Adult tickets for the festival start from $125 and go up to $300 for VIP passes.

Although many people of her generation simply walk on by when it comes to Dogecoin, and cryptocurrencies in general, Warwick appears to be a supporter of the Shiba Inu-themed coin.

https://twitter.com/dionnewarwick/status/1409581558227345416

After hitting a low of $0.15 in June, Dogecoin has climbed back up to $0.34 at time of writing. No doubt Warwick and the rest of the Doge army will say a little prayer that DOGE will reclaim its all-time high of $0.76 soon and not turn out to be a heartbreaker.